Approved Work Item
ISO/AWI 10668
Brand valuation — Requirements for monetary brand valuation
Reference number
ISO/AWI 10668
Edition 2
© ISO 2026
Approved Work Item
Under development
A working group has prepared a draft.
Will replace ISO 10668:2010

Abstract

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

General information

  • Status
     : Under development
    Stage
    : New project registered in TC/SC work programme [20.00]
  • Edition
     : 2
  • Technical Committee :
    ISO/TC 289
  • RSS updates

Life cycle

Sustainable Development Goals

This standard contributes to the following Sustainable Development Goals

8
Decent Work and Economic Growth
12
Responsible Consumption and Production
13
Climate Action

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