ISO 10668:2010 Preview
Brand valuation -- Requirements for monetary brand valuation
This standard was last reviewed and confirmed in 2017. Therefore this version remains current.
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.