What’s in a Brand? Quite a bit, actually
An independent and objective system for evaluating brand performance is essential. Two ISO standards help to get the job done.
This standard was last reviewed and confirmed in 2017. Therefore this version remains current.
Abstract Preview
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
General information
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Status : PublishedPublication date : 2010-09
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Edition : 1Number of pages : 11
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- ICS :
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Patents. Intellectual property
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Life cycle
A standard is reviewed every 5 years
Revisions / Corrigenda
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Now confirmed
ISO 10668:2010
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News
It’s all in the name: the world’s first International Standard for brand evaluation just published
A brand can be a company’s most valuable asset – yet how do you know what it’s really worth? Measuring the value of a brand starts with knowing what to measure – and how. The world’s first International …
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