ISO 10668:2010 Preview

Brand valuation -- Requirements for monetary brand valuation

This standard was last reviewed and confirmed in 2017. Therefore this version remains current.

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

General information ^

Status : Published

Publication date : 2010-09
Edition : 1

Number of pages : 11
Technical Committee
:
ISO/TC 289

Brand evaluation
ICS :

03.140

Patents. Intellectual property

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	Format	Language
std 1 58	PDF
std 2 58	Paper

CHF58

Life cycle

A standard is reviewed every 5 years

Revisions / Corrigenda

Now confirmed
ISO 10668:2010

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By Clare Naden on 5 June 2019

It’s all in the name: the world’s first International Standard for brand evaluation just published

A brand can be a company’s most valuable asset – yet how do you know what it’s really worth? Measuring the value of a brand starts with knowing what to measure – and how. The world’s first International Standard for brand evaluation will help, and it’s just been published.

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