ISO 10668:2010 Preview

Brand valuation -- Requirements for monetary brand valuation

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.


General information

  • Current status : Published
    Publication date : 2010-09
  • Edition : 1
    Number of pages : 11
  • :
    ISO/TC 289
    Brand evaluation
  • 03.140
    Patents. Intellectual property

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