ISO 21041:2018 Preview

Guidance on unit pricing

This document gives principles and best practice guidelines for unit pricing displayed by written, printed or electronic means.

It includes guidance on

— the provision of unit price,

— units of measure used to express unit price including: weight, length, volume, count, area and other forms of measure,

— the display of unit price, and

— implementation, communication and education of consumers.

This document is applicable to any retailer, including supermarkets, hardware stores, pharmacies, convenience stores, automotive parts suppliers and pet product suppliers.

It is applicable to packaged and non-packaged food and consumer products where the price is displayed, including

— at point of sale, including in-store and online, and

— when relevant communications about the product are released (including advertising by electronic and printed formats).

This document excludes services and merchandise, such as clothing and electronic goods sold as a single item.


General information

  • Status :  Published
    Publication date : 2018-11
  • Edition : 1
    Number of pages : 18
  • :
    ISO/TMBG
    Technical Management Board - groups
  • 03.100.20
    Trade. Commercial function. Marketing
    03.080.30
    Services for consumers

Buy this standard

Format Language
PDF + ePub
Paper
  • CHF88

You may be interested in:

Close up color image depicting a large selection of artisan gourmet breads and pastries displayed on a bakery stall at Borough Market, London, UK, one of the most popular and oldest food markets in the world. Each item is labelled and priced. Room for copy space.
By Clare Naden on
Pricing it right
Price transparency is one way of gaining consumer trust by making purchasing choices easier. A new standard for unit pricing will help consumers compare products quickly and effectively, a win-win solution for all.

Got a question?

Check out our FAQs

Customer care
+41 22 749 08 88

Opening hours:
Monday to Friday - 09:00-12:00, 14:00-17:00 (UTC+1)

Keep up to date with ISO

Sign up to our newsletter for the latest news, views and product information

 Subscribe