Tunisia is the second most popular destination in the world for thalassotherapy after France. How did it manage to achieve this? The answer lies in its implementation of ISO 17680, which has helped to build a healthy tourism sector and boost the economy.
You don’t have to be a rocket scientist or a medical expert to appreciate or understand the beneficial properties of the sea and seawater. Visit any beach in the summer and you will hear the happy cries of bathers splashing about in the water, see smiling faces, and people generally chilling out, relaxing and having a good time.
Throughout history, from the Romans and beyond to the present day, people seeking health through seawater – thalassotherapy – have been immersing themselves in seaweed baths, covering their bodies in alluvial mud to be cleansed, soothed and revitalized.
Botticelli, in his famous painting The Birth of Venus, depicts the goddess of love and beauty emerging fully formed from the sea. There she is, all smooth-skinned and serene, drifting gently towards shore on a giant scallop shell, her lustrous locks flowing in the breeze. She is the embodiment of health, looking for all the world as if she had spent the afternoon at a thalassotherapy resort.
It is no surprise, therefore, that thalassotherapy has become a booming sector in the wellness industry. From the cooler (and more bracing) climes of Ireland to the sun-drenched beaches of the Mediterranean, more and more of us suffering from the stresses and strains of modern life are checking into thalassotherapy centres and resorts along with those seeking relief from rheumatic pains and skin problems.
But how do you know which resort has the right equipment, qualified practitioners and high-quality, professional treatments? ISO 17680, Tourism and related services – Thalassotherapy – Service requirements, has the answer to this and other questions.