Информация

• Секретариат: SAC (China)
  Менеджер комитета:

  Ms Shanshan LI
• Председатель (до конца 2032):

  Mr Xin YAO
• Менеджер ИСО по техническим программам [TPM]:

  Mr Lane Zhao
  Менеджер ИСО по редакционным программам [EM]:

  Ms Lucy Kirk
• Дата создания : 2025

Область деятельности

Standardization in the field of terminology, requirements, guidance, practices, tools and methods for organizations and professionals conducting digital marketing.

Excluded:

• ISO/IEC JTC 1 (Information technology)
• ISO/TC154 (Processes, data elements and documents in commerce, industry and administration)
• ISO/TC 207 (Environmental management)
• ISO/TC 225 (Market, opinion and social research)
• ISO/TC 307 (Blockchain and distributed ledger technologies)
• ISO/TC 321 (Transaction assurance in E-commerce)
• ISO/TC 324 (Sharing economy)

Note: In parallel, the proposed TC works in cooperation with existing committees on subjects that may support digital marketing.