Sobre

  • Secretaría: SAC (China)
    Responsable de comité:
    Ms Shanshan LI
  • Presidente/a (hasta el final 2032):
    Mr Xin YAO
  • Responsable de programa técnico de ISO [TPM]:
    Mr Lane Zhao
    Responsable editorial de ISO [EM]:
    Ms Lucy Kirk
  • Fecha de creación: 2025

Alcance

Standardization in the field of terminology, requirements, guidance, practices, tools and methods for organizations and professionals conducting digital marketing.

Excluded:

  • Digital marketing activities that will lead to E-commerce transactions and relevant work within the scopes of the following committees:

    • ISO/IEC JTC 1 (Information technology)
    • ISO/TC154 (Processes, data elements and documents in commerce, industry and administration)
    • ISO/TC 207 (Environmental management)
    • ISO/TC 225 (Market, opinion and social research)
    • ISO/TC 307 (Blockchain and distributed ledger technologies)
    • ISO/TC 321 (Transaction assurance in E-commerce)
    • ISO/TC 324 (Sharing economy)

    Note: In parallel, the proposed TC works in cooperation with existing committees on subjects that may support digital marketing.

    Enlaces rápidos

    18
    Miembros participantes
    24
    Miembros observadores

    Comités de enlace a ISO/TC 352

    Los comités que aparecen a continuación pueden acceder a los documentos de ISO/TC 352:

    Referencia Título ISO/IEC
    ISO/TC 351 Contact centers ISO
    Fecha Mes Ubicación TC/SC Nota
    23-24 September 2026 Chongqing (China) ISO/TC 352 **

    * Información definitiva, pero la reunión aún no se ha convocado formalmente
    ** Provisional

    ISO/TC 352 - Secretaría

    SAC (China)

    Standardization Administration of China
    No. 9 Madian Donglu, Haidian District
    Beijing 100088
    China

    Tel: +8610 8226 2644
    Fax: +8610 8226 0660
    Web:

    2. Participar
    3. Who develops standards
    4. Technical Committees
    5. ISO/TC 352