About

  • Secretariat: SAC (China)
    Committee Manager:
    Ms Shanshan LI
  • Chairperson (until end 2032):
    Mr Xin YAO
  • ISO Technical Programme Manager [TPM]:
    Mr Lane Zhao
    ISO Editorial Manager [EM]:
    Ms Lucy Kirk
  • Creation date: 2025

Scope

Standardization in the field of terminology, requirements, guidance, practices, tools and methods for organizations and professionals conducting digital marketing.

Excluded:

  • Digital marketing activities that will lead to E-commerce transactions and relevant work within the scopes of the following committees:

    • ISO/IEC JTC 1 (Information technology)
    • ISO/TC154 (Processes, data elements and documents in commerce, industry and administration)
    • ISO/TC 207 (Environmental management)
    • ISO/TC 225 (Market, opinion and social research)
    • ISO/TC 307 (Blockchain and distributed ledger technologies)
    • ISO/TC 321 (Transaction assurance in E-commerce)
    • ISO/TC 324 (Sharing economy)

    Note: In parallel, the proposed TC works in cooperation with existing committees on subjects that may support digital marketing.

    Quick links

    18
    Participating members
    24
    Observing members

    Liaison Committees to ISO/TC 352

    The committees below can access the documents of ISO/TC 352:

    Reference Title ISO/IEC
    ISO/TC 351 Contact centers ISO
    Date Month Location TC/SC Note
    23-24 September 2026 Chongqing (China) ISO/TC 352 **

    * Information definite but meeting not yet formally convened
    ** Provisional

    ISO/TC 352 - Secretariat

    SAC (China)

    Standardization Administration of China
    No. 9 Madian Donglu, Haidian District
    Beijing 100088
    China

    Tel: +8610 8226 2644
    Fax: +8610 8226 0660
    Web:

    2. Taking part
    3. Who develops standards
    4. Technical Committees
    5. ISO/TC 352