Final Draft
International StandardISO/FDIS 20252
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
Reference number
ISO/FDIS 20252
ISO/FDIS 20252
Edition 4
© ISO 2026
Final Draft International Standard
ISO/FDIS 20252
88881
Abstract
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
Life cycle
-
Previously
PublishedISO 20252:2019
-
Now