Abstract Preview

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").

Non-market research activities, such as direct marketing, are outside the scope of this document.

General information

  • Status :  Published
    Publication date : 2019-02
  • Edition : 3
    Number of pages : 66
  • :
    ISO/TC 225
    Market, opinion and social research
  • 03.020
    Sociology. Demography
    Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)
    Trade. Commercial function. Marketing

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