This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

General information

  • Status :  Withdrawn
    Publication date : 2019-03
  • Edition : 1
    Number of pages : 12
  • :
    ISO/TC 289
    Brand evaluation
  • 03.140
    Patents. Intellectual property

Got a question?

Check out our FAQs

Customer care
+41 22 749 08 88

Opening hours:
Monday to Friday - 09:00-12:00, 14:00-17:00 (UTC+1)

Keep up to date with ISO

Sign up to our newsletter for the latest news, views and product information.