This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
General information
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Status : PublishedPublication date : 2019-03
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Edition : 1Number of pages : 12
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- ICS :
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Patents. Intellectual property
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Life cycle
A standard is reviewed every 5 years
Revisions / Corrigenda
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ISO 20671:2019
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