What’s in a Brand? Quite a bit, actually
An independent and objective system for evaluating brand performance is essential. Two ISO standards help to get the job done.
This standard has been revised byISO 20671-1:2021
Abstract
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
General information
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Status : WithdrawnPublication date : 2019-03
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Edition : 1Number of pages : 12
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- ICS :
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Patents. Intellectual property
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