ISO 10668:2010 Preview

Brand valuation -- Requirements for monetary brand valuation

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.


General information

  • Status :  Published
    Publication date : 2010-09
  • Edition : 1
    Number of pages : 11
  • :
    ISO/TC 289
    Brand evaluation
  • 03.140
    Patents. Intellectual property

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By Clare Naden on
It’s all in the name: the world’s first International Standard for brand evaluation just published
A brand can be a company’s most valuable asset – yet how do you know what it’s really worth? Measuring the value of a brand starts with knowing what to measure – and how. The world’s first International Standard for brand evaluation will help, and it’s just been published.

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