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Show that you are open and throw away old beliefs and paradigms in order to find solutions that nobody would have been able to find, says Bertrand Piccard, the initiator of Solar Impulse, the first airplane to fly around the world without fuel.

Bertrand Piccard was addressing more than 500 delegates from over 150 countries representing standardization and other international organizations at the 41st ISO General Assembly, being held in Geneva, Switzerland, this week.

“You have to be interested in what other people are doing, even if it’s not what you think, to create other ways of thinking,” he said, referring to how organizations can innovate and make positive change.

Bertrand Piccard
Bertrand Piccard, the visionary behind Solar Impulse.

“Advancing the global agenda” is this year’s theme, which looks at how the power of International Standards can be harnessed to address many of the world’s greatest challenges like climate change, pollution and poverty.

The event comes at a time when “the world needs more ISO”, said ISO President John Walter at the event.

“We don’t build walls, we build bridges. We don’t develop enemies, we develop trusted colleagues. We don’t promote division and isolation from the rest of the world, we create partnerships. And ISO members have a unique opportunity and obligation to show to the rest of the world that we can only address and resolve the challenges that we face by working together – for the benefit of all.”

In his opening remarks, ISO Secretary-General Sergio Mujica highlighted that International Standards provide a platform for innovation, from which new technologies and solutions can be found.

“They are also key tools for addressing all of the challenges outlined in the United Nations Development Agenda 2030 and its 17 Sustainable Development Goals (UN SDGs), a key focus of this year’s event,” he said.

“ISO has been involved with the SDGs even before they were created, and this year’s General Assembly is the perfect starting point for developing a roadmap for policy makers, businesses and organizations for how International Standards can help us achieve a more sustainable future.”

To this end, ISO held an interactive session jointly with the United Nations, represented by the United Nations Economic Commission for Europe (UNECE), to discuss how regulators, businesses and standardizers can work together to further contribute to the UN SDGs.

ISO has also launched a dedicated page on its Website, with a mapping tool that highlights more than 600 standards that contribute directly to achieving the Goals. It is intended to serve as a valuable resource for organizations looking to play their part.

Video: International Standards for sustainable tourism
ISO and the Sustainable Development Goals.

Other key speakers at the event, which closes tomorrow, Friday 28 September, include Jean-Pierre Reymond, Ambassador of the Permanent Mission of Switzerland to the United Nations Office, Deputy Director-General Alan Wolff of the World Trade Organization (WTO) about how standards help to facilitate international trade, and Filippo Veglio from the World Business Council for Sustainable Development (WBCSD) on how standards contribute to addressing sustainability.

Interactive workshops and discussions are also taking place about trends in international trade and the role of standards, technology standards and innovation, and engaging policy makers and government.

The annual ISO General Assembly brings together representatives from ISO members around the world. It is part of the ISO Week 2018, a week of meetings held in Geneva, Switzerland, from 24 to 28 September 2018.

Related information

  • Making dreams fly: the Solar Impulse story
    Solar Impulse made history by circumnavigating the entire world using only solar energy. The daring designers of electric aircraft have made a lot of progress recently and such experimental models will …
  • Sustainable Development Goals
    Organizations and companies looking to contribute to the SDGs will find that International Standards provide effective tools to help them rise to the challenge.


Clare Naden
Clare Naden

+41 22 749 0474

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Sandrine Tranchard

+41 22 749 03 11

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