The confidence factor

Protecting a company’s reputation is the most important and difficult task facing senior management teams and boards of directors today. The reason? Its good name is a major source of competitive advantage.

In this issue, you'll learn about how it only takes one slip to cause irreparable damage to a company’s image. It also showcases how ISO standards for anti-bribery and online reputation have the potential to generate greater leverage and boost company confidence.

Every company is vulnerable, even the most admired in their industries. And it takes only one accusation to destroy a business and damage its corporate image forever.

The confidence factor

Learn about how it only takes one slip to cause irreparable damage to a company’s image.

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Spotlight

When access is denied

Twenty-nine-year-old Rania Python knows what it’s like to live in a world of barriers. Completely blind from birth, Rania sits down with us to share her challenges, struggles, and how standards have the potential to improve the quality of life – for her and everyone else.

Accessibility to me spells freedom.

Rania Python

Also in this issue

New business tool for anti-bribery
New business tool for anti-bribery

By Elizabeth Gasiorowski-Denis

Bribery is a significant business risk in many countries and sectors. It can be as petty as paying off a police officer for a speeding ticket or as profound as paying to win a major contract. Systemic bribery lowers economic growth and discourages investment. It goes hand in hand with poverty and social inequality. And, most importantly, it is very difficult to eradicate.
Proceed with caution
Proceed with caution

By Sandrine Tranchard

Ever wondered what the world would be like without social media? For companies marketing their products and services online, these networking sites are a boon for engaging with customers and building a strong brand. But keeping a blemish-free online reputation is no small feat.
Together we are stronger
Together we are stronger

By Maria Lazarte

Acting Director-General Michael Møller of the United Nations Office in Geneva (UNOG), and ISO Secretary-General Rob Steele, recognize that it is by working together that we can make a stronger impact. Here they reveal their inspirations, the greatest challenges of today’s world, and their boundless commitment to making a difference.

About ISOfocus

Published in English, French and Spanish six times per year, ISOfocus is your gateway to International Standards. Whether a multinational enterprise faced with major decisions or a small business looking for ideas, ISOfocus seeks to provide both the kind of overviews that strategic planners need and the little details that can make a big difference.

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