Information technology -- Coding of audio-visual objects -- Part 10: Advanced Video Coding
ISO/IEC 14496-10:2010 specifies advanced video coding for the coding of audio-visual objects.
ISO/IEC 14496-10:2010 was developed in response to a growing need for higher compression of moving pictures for various applications such as digital storage media, television broadcasting, Internet streaming, and real-time audiovisual communication. ISO/IEC 14496-10:2010 specifies a coded video representation syntax and an associated decoding process that are suitable for use in a wide variety of applications and network environments.
ISO/IEC 14496-10:2010 includes the specification of advanced video coding (AVC) and associated extensions to enable scalable video coding (SVC) and multiview video coding (MVC).