The ISO/COPOLCO AI White Paper views artificial intelligence through the lens of the consumer, setting out the key opportunities and risks arising in everyday consumer uses. It offers ISO-focused recommendations and a clear agenda for joint action, making the case for embedding consumer needs and protections in the process of developing AI-related ISO standards.
This document serves as a practical resource for policymakers, businesses, and other stakeholders. It supports ISO in shaping a consumer-oriented standards ecosystem, helping to enable the compliant, responsible deployment of AI in consumer settings, and encouraging safer, fairer, and more inclusive AI development.