Eighty is the new 20! A demographic shift is creating the so-called “silver” economy and a new and powerful consumer class. Here, we look at how new products and services meet the needs and expectations of an older population, and where standards will help.
If you think “aged”, “senior” and “elderly” are negative buzzwords, think again! Businesses, large and small, have begun to use the ageing market as a lens through which to view their strategic plans, according to the World Economic Forum report How 21st-Century Longevity Can Create Markets and Drive Economic Growth. Contrary to common negative perceptions, older adults are creating a new niche market and fuelling growth and innovation.
This issue examines how individuals, businesses and societies will navigate the previously uncharted waters of rapidly ageing societies. Among the experts interviewed are faculty, companies, small business leaders and standards professionals from around the world, in fields ranging from robots to community infrastructures to aesthetic surgery services.
The proportion of older consumers in our society is increasing. It will change the economy in a way we never could have imagined.
Gérard-François Dumont, Professor at Paris-Sorbonne University
Also in this issue
It won’t be long before robots become a normal part of our everyday lives. Soon, our mobile companions will provide everything from coaching to communication to companionship, keeping us independent as we grow older. The era of human and robot interaction has begun, and it is changing the way we experience ageing.
Supporting our seniors and helping them to maintain an independent lifestyle has been ACPPAʼs mission for over 30 years. To substantiate its approach, the not-for-profit Group that manages care homes and services for senior citizens has deployed ISO 9001 throughout its management system in the quest for quality services.
The growing average age of populations is not always a burden on society, it can be a rewarding opportunity to enrich communities and our world as a whole. Increasingly, governments and local authorities are seizing the gift of longevity to imagine social infrastructure differently – and new areas of standardization are in the pipeline ready to help.