We will focus on six priorities to achieve our goals and maximize our impact within the context of the drivers of change.
Each priority primarily supports one goal.

Goal 1

ISO standards used everywhere

Goal 1: ISO standards used everywhere

1.1 Demonstrate the benefits of ISO standards

Opportunity statement

To encourage the widespread use of ISO standards and attract experts to the development process, we must clearly demonstrate the benefits of using ISOstandards. Concrete examples as well as quantitative and qualitative data demonstrating the value and impact of ISO standards are key to constructing a powerful message and cementing ISO’s position as a leader in its field.

By conducting research and gathering data on how ISO standards can support international trade, drive economic growth, promote innovation, support sustainable development and promote health and safety, we will be able to further public understanding of the positive impacts of standards and to demonstrate the value of ISO’s work.

How will ISO seize this opportunity?

  • Partner with ISO members, academia and other organizations to promote research on standardization and develop and share knowledge on the impact of International Standards
  • Collect data, conduct research and build case studies demonstrating the impact of International Standards
  • Use the ISO network to actively promote International Standards and their benefits (with messages supported by research and data), targeting in particular industry leaders and policy makers

Measuring progress

We will measure our effectiveness in promoting the benefits of ISO standards as well as assessing members’ (and stakeholders’) engagement with research related to standards and standardization.

Goal 1: ISO standards used everywhere

1.2 Innovate to meet users’ needs

Opportunity statement

Technology is changing the way the world does business, collaborates and consumes content. ISO needs to ensure that it understands what this means for users – both users of the ISO system (participants in standards development) and users of ISO standards (customers). We need to consider the new challenges they face and how standards development processes (and the standards themselves) can evolve to better fit their needs. New technologies can drive this evolution towards innovative standardization products and solutions, but this must be aligned with user expectations. By monitoring technological innovation and analysing and anticipating users’ needs, ISO will transform how we create, format and deliver content to ensure our products and services are the most attractive and relevant on the market.

How will ISO seize this opportunity?

  • Work with ISO members to systematically collect and analyse user feedback
  • Monitor innovation and technological developments across a broad range of industries to explore how these might affect the standardization business and user needs/expectations
  • Develop, test and deploy innovative products and solutions in collaboration with ISO members

Measuring progress

We will measure ISO’s effectiveness in identifying and successfully delivering on the needs of members and their stakeholders in terms of innovative standardization tools, processes, products and services.

Goal 2

Meeting global needs

Goal 2: Meeting global needs

2.1 Deliver ISO standards when the market needs them

Opportunity statement

New technologies, changing customer expectations and the need to develop solutions to address urgent global challenges are putting pressure on ISO to adapt and accelerate its processes. Timeliness is key – ISO must get standards to market quickly, but without compromising the quality of its standards, the rigour of its processes or the engagement of the experts developing these standards. Effectively capturing and incorporating user needs will be a vital part of this process, to understand exactly when the market needs a standard, the content it must contain and the most efficient development approaches. We will need to become more agile, strengthen cooperation with other standards developers and partner with stakeholders to prioritize the most critical needs.

How will ISO seize this opportunity?

  • Work with ISO members to gather insights into market needs and translate these to the international level
  • Invest in training and technology to improve and streamline the standards development and production processes to ensure both timeliness and quality
  • Maintain a range of standards products to meet the whole spectrum of market needs (including quick publication) and ensure that committees and stakeholders understand how to choose the right product for their needs

Measuring progress

We will measure development time and other aspects of timeliness, including standards development competencies, process improvements and the use of the full range of standards products to meet diverse needs as they emerge.

Goal 2: Meeting global needs

2.2 Capture future opportunities for international standardization

Opportunity statement

To ensure we fulfil our mission, we must anticipate market needs and challenges, and analyse where we can have the greatest impact today and in the future. This can be done through foresight, strategy and responsive action. Working with our members and partners, ISO will monitor global trends and challenges, explore the role of standards in the future and share this knowledge and insight to identify new or changing needs. Evaluating, prioritizing and responding to new opportunities in a timely way will position the organization as a leader in emerging sectors.

How will ISO seize this opportunity?

  • Coordinate and promote strategic foresight activities within the ISO system
  • Foster greater dialogue and collaboration amongst the ISO network around potential new standardization opportunities
  • Explore pathways for monitoring, testing or developing potential new standardization subjects within the ISO system

Measuring progress

We will measure member engagement and information sharing around foresight and emerging areas for standardization, the number of future opportunities identified and explored by the ISO system, as well as the responsiveness of the ISO system to new opportunities.

Goal 3

All voices heard

Goal 3: All voices heard

3.1 Strengthen ISO members through capacity building

Opportunity statement

ISO is only as strong as its members. In every aspect of the ISO system, from engaging experts to promoting the benefits of standards, a strong national standards body is key to success. Building on the rich experiences and successes within its network, ISO will provide capacity building support to all its members to ensure strengths are shared and built upon. A large majority of ISO members are from developing countries and experience specific challenges when participating in, and benefiting from, international standardization; ISO will provide targeted support to this particular group of members.

How will ISO seize this opportunity?

  • Work with members to increase their engagement and ensure they maximize the benefits offered by the ISO network
  • Provide training and support (increasingly using online learning tools and virtual formats as well as in-person formats) to strengthen members’ skills and infrastructures, allowing them to fully participate in ISO standards development and governance
  • Promote knowledge transfer within the ISO network, especially increased networking and collaboration between members (including at the regional level)

Measuring progress

We will measure member engagement across the ISO system, including participation at different levels (technical committees, leadership and governance), and the types of contributions members are making. We will also systematically measure the success of our direct capacity building programmes in terms of strengthening members’ participation, in particular those from developing countries.

Goal 2: All voices heard

3.2 Advance inclusivity and diversity in the ISO system

Opportunity statement

We must actively listen to all voices to ensure that our standards meet global needs. This is why the ISO system must be inclusive (welcoming and valuing difference) and ISO standards must be developed by groups that reflect the diversity of all stakeholders, standards users and beneficiaries. We will focus our efforts on building and maintaining an organizational culture that is inclusive and that, by promoting acceptance and respect, empowers people and allows diversity to thrive. This applies to both ISO standards development and ISO governance.

How will ISO seize this opportunity?

  • Leverage technology to facilitate participation in ISO standards development for all groups of stakeholders, standards users and beneficiaries
  • Instigate a culture change, together with ISO members, that engages all ISO stakeholders around diversity and inclusivity and encourages broad participation in ISO standards development and governance by underrepresented groups (e.g. women and the next generation of experts)
  • Work with members on broadening stakeholder engagement and partnership-building efforts, to attract new voices and diverse perspectives to international standardization

Measuring progress

We will measure diversity within the ISO system (technical community, ISO governance groups and ISO/CS) to ensure it is representative of all stakeholders, standards users and beneficiaries.

Read more

Publications

ISO Strategy 2030

The ISO Strategy 2030 outlines our vision and our mission for the next 10 years and a set of goals and priorities to help us get there. The three goals are stepping stones to our vision and will help us to ensure that our work is making lives easier, safer and better. We will focus on six priorities …

Snapshot

Download the PDF version

  • Defining success [PDF, 136.13 KB]
    An introduction and high-level overview of the key elements of success for each goal and priority.