In this paper four cases are presented in which companies reaped substantial benefits from investment in standardization, in terms of market share or cost savings.
Benefits, Business Strategy, Company Cases, Participation In Standardization
|Authors||De Vries, Henk J. (Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands)|
|Publisher:||IEC, Geneva, Switzerland|
|First published / Last update:||2006|
|Courses:||Executive education course ¿Benefits of participation in international standardization¿, Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands|