This module deals with how standardization is employed in product design. One major focus of the module is on how standardization is used as a strategy to enhance competitiveness. In addition to standardization strategies, the importance and use of standardization and standards in product documentation are discussed in Section 4. Section 5 discusses the problems associated with product variety and highlights the importance of a balance between variety and standardization. Main strategies in standardization ¿ size, range, component commonality, modularity, platform concept and postponement are described from Section 6 to Section 10. For each strategy, the concept behind the strategy, relative advantages and disadvantages and design approaches are discussed with real-world examples. Concluding remarks are provided in Section 12.
Company strategy, Component commonality, Customization, Delayed differentiation, Platform Ppostponement, Product differentiation, Product family, Product layout, Product life-cycle, Product variant, Size range, Supply chain
|Publisher:||Wilfried Hesser, www.pro-norm.de|
|First published / Last update:||2006 / 2010|
|Courses:||University program level: Master and Bachelor degree; further education material (self studying material) for experts from industry and policy makers China Jiliang University, Hangzhou, PR of China Erasmus University of Rotterdam, Rotterdam, Netherlands Helmut Schmidt University, Hamburg, Germany Institut Teknologi Bandung, Bandung, Indonesia National Economics University, Hanoi, Vietnam University of Moratuwa Katubedda, Moratuwa, Sri Lanka Inklaar Consultants, Hamburg, GermanyTitle of the course: Standardisation in Companies and Markets|