Case study: Yugo in America

This case study aims to be a basis for class or on-line discussions concerning the relationships between standards and markets. It shows how standards can help (or allow) for a product to enter a particular market, but cannot guarantee its success on a particular market. The study focuses on the export of small cars from former Yugoslavia (Yugo) onto the U.S. market in the mid-1980s.

Original abstract:

Ova studija slučaja se može koristiti kao osnova za diskusiju na času ili on-line diskusiju o vezi standarda i tržišta Ova studija slučaja pokazuje kako zadovoljavanje zahteva standarda može omogućiti ulazak proizvoda na tržište, ali ne može garantovati uspeh proizvoda na tržištu. Studija slučaja govori kako je Yugo dospeo na tržište SAD i kako je tamo dočekan sredinom 1980tih godina.

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Keywords:

Case study, Developing countries export, Standards and markets

Additional information:

Language(s):English, Serbian
AuthorsMijatovic, Ivana (Faculty of Organizational Sciences, University of Belgrade)
Publisher:Faculty of Organizational Sciences, SymOrg 2010, University of Belgrade, Serbia
First published / Last update: 2010 / 2011
Courses:1. Bachelor Level University Programme at Faculty of Organizational Sciences, University of Belgrade, Serbia. Course: Quality Management Technologies 2. Master II (specialized academic studies) university programme at Faculty of Organizational Sciences, University of Belgrade, Serbia. Course: Standardization