The Internet presents a unique environment in which to study adoption. This is because of its composition of autonomous entities that are otherwise strongly interrelated. Our model of Internet standards adoption (ISA) combines diffusion of innovation and economics of adoption literature to present an integrative model. This model proposes that the adoption of Internet-based standards is dependent upon two dimensions: the usefulness of the features to the potential adopter, and the conduciveness of the environment to adoption of the standard. This model accounts for not only the traditional dichotomous view of adoption, but also includes the notion of "partial adoption", where both old and new standards can coexist for extended periods of time. As a demonstration, we apply the ISA model to the next generation Internet protocol, Internet Protocol version 6 (IPv6). Despite its ostensible superiority, IPv6 has not been widely adopted. In this paper we discuss the reasons why this might be the case. Our analysis also draws wider conclusions about the adoption of Internet standards: in particular, the importance of transitional technologies between the old and new standards and the need for co-ordinated government polices which encourage adoption. Our analysis also indicates that geopolitical boundaries may have a considerable impact on the adoption of Internet standards.
URL (Wiley Online Library)
Adoption, Diffusion of innovations, IPv6, Internet, Internet standards, Partial adoption
|Authors||Hovav, Anat (Dept of Management Information Systems, Fox School of Business and Management, Temple University, Philadelphia, USA), Patnayakuni, Ravi (Accounting and Information Systems, University of Alabama, USA), Schuff, David (Dept of Management Information Systems, Fox School of Business and Management, Temple University, Philadelphia, USA)|
|Publisher:||John Wiley & Sons, Inc.|
|Keywords:||Adoption, Diffusion of innovations, IPv6, Internet, Internet standards, Partial adoption|