The company chosen by the Colombian Institute for Technical Standards and Certification (ICONTEC), Gerfor, is a Colombian multinational active in the plastics and synthetic fibres sector of the petrochemicals industry and a leader in the production and commercialization of PVC and CPVC piping and fittings. Gerfor is certified to ISO 9001, all its production is based on product standards and it has quality certification for most of its pipe lines.
The study focuses on the company's Operations, Marketing and sales functions and shows that standards are part of the company's daily activities, on which processes and personnel rely, notably in procurement, engineering, production, marketing and sales.
The strategic value of standards to the company concerns the continual improvement of operations and, above all, the essential contribution of standards to market access and sales. Compliance to standards is often essential for transactions (especially for government and large private sector contracts) and constitutes an element of competitive advantage for Gerfor. The contribution of standards to the company EBIT is estimated at 7.7 % of the total company turnover.