Library of Congress, Washington USA

World Standards Cooperation Roundtable
In partnership with ANSI and the Library of Congress

The role of standardization in strategy, innovation and entrepreneurship
Promoting dialogue between leading academic institutions and standards organizations

The Library of Congress, Washington DC, USA, 26-27 June 2013

Wednesday 26 June 2013

8:15 - 9:00


9:00 – 9:15

Opening and Welcome

Robert Dizard, Jr., Deputy Librarian of Congress.


Robert Dizard, Jr. Robert Dizard, Jr.

Robert Dizard Jr. is Deputy Librarian of Congress.

Mr. Dizard previously served as Chief of Staff, reporting directly to the Librarian of Congress and serving on the Library’s Executive Committee.  In addition to Library-wide program and management responsibilities, he was responsible for the Office of Communications; the Congressional Relations Office; the Development Office; the Office of the Chief Financial Officer; the Office of the General Counsel; and the Office of Special Events and Public Programs. 

Prior to being named Chief of Staff, he served as Senior Advisor to the Librarian, focusing on managing the Librarian’s Management Agenda, which included updating of the Library’s strategic plan.  He also previously served as Deputy Associate Librarian for Library Services and as Staff Director of the U.S. Copyright Office.  In both positions he was directly responsible for a wide range of program and operational matters involving two of the largest Library service units. He has also served in the Congressional Relations Office, including one year as acting director.
Mr. Dizard graduated from the State University of New York at Albany with a bachelor’s degree in economics and political science.  He received a master’s degree in international affairs from Columbia University. Prior to joining the Library, he served for eight years as chief of staff to his hometown Congressman, Guy V. Molinari of New York.

Joe Bhatia, President and Chief Executive Officer, American National Standards Institute


S. Joe BhatiaS. Joe Bhatia

S. Joe Bhatia began his tenure as president and chief executive officer of the American National Standards Institute (ANSI) on January 1, 2006.

Prior to joining ANSI, Mr. Bhatia held the position of executive vice president and chief operating officer of the international group at Underwriters Laboratories Inc. (UL). During his 35-year tenure with the organization Mr. Bhatia assumed positions of progressive leadership in global business operations. His areas of responsibility included engineering, governmental and congressional liaisons, external affairs, follow-up (certification) services and direction of UL’s $300+ million international operations.

In 2009, Mr. Bhatia was elected to serve as vice president for the Pan American Standards Commission (COPANT) for a two-year term. He also serves as vice chairman of the Industry Trade Advisory Committee on Standards and Technical Trade Barriers (ITAC 16), a joint program of the U.S. Department of Commerce and U.S. Trade Representative. A member of the International Organization for Standardization (ISO) Council and its Standing Committee on Strategies, Mr. Bhatia also holds a seat on the Oakton Community College Education Foundation Board and recently retired as a member of the National Fire Protection Association Board of Directors. In addition to his numerous professional affiliations, Mr. Bhatia is a frequent lecturer in the U.S. and around the world on topics such as international trade, technical developments, commercial market access, and health, safety and environmental concerns.

Mr. Bhatia holds a Bachelor of Science in electrical engineering and a Master of Science in business management.

Rob Steele, ISO Secretary-General.

Biography  |  Presentation

Rob SteeleRob Steele

ISO Secretary-General since 1 January 2009, Rob Steele was previously the Chief Executive Officer of Standards New Zealand (SNZ) and is a Chartered Accountant, a member of the New Zealand Institute of Directors, and a Fellow of the New Zealand Institute of Management. During his tenure as CEO of the New Zealand standards body, he represented SNZ on the ISO Council and Council Standing Committee on Strategy, and the ISO Technical Management Board. He was also Secretary of the Pacific Area Standards Congress (PASC) from 2002 to April 2007.

In his career Rob has worked in the private sector in New Zealand and Canada in many roles. He was Chief Executive of an electricity distribution company and prior to that in providing senior management advice to clients of Deloitte on financial audit and organizational finance. He has served on several Boards as a director of companies in the manufacturing and service sectors. Rob holds New Zealand and Canadian citizenship

9:15 - 10:00

Session 1: Standards and Innovation

Chair: Prof. Soumitra Dutta, Dean of the Samuel Curtis Johnson Graduate School of Management at Cornell University.

Innovation is widely recognized as one of the essential drivers of successful business and a key contributor to a nation’s productivity and economic growth. Finding ways of fostering innovation is a central concern to both forward-thinking companies and governments.

An increasing number of researchers and decision makers are aware that standards can help innovation. However, the "traditional view" is that standards and innovation are at odds with each other. This misperception has some negative implications for the integration of standardization both in innovation and management.


Professor Soumitra DuttaProf. Soumitra Dutta

Soumitra Dutta is the Anne and Elmer Lindseth Dean and Professor of Management at the Samuel Curtis Johnson Graduate School of Management at Cornell University, New York.
Prior to July 2012, he was the Roland Berger Chaired Professor of Business and Technology at INSEAD and the founding director of eLab, a center of excellence in the digital economy. Professor Dutta obtained his Ph.D. in computer science and his M.Sc. in business administration from the University of California at Berkeley.
His current research is on technology strategy and innovation policies at both corporate and national levels. He has won several awards for research and pedagogy and is actively involved in strategy and policy consulting.
Soumitra has co-edited thirteen annual Global Information Technology reports for the World Economic Forum on the impact of information technology on development and national competitiveness. He is the co-author of the Global Innovation Index which is published with the World Intellectual Property Organization (a specialized UN agency focused on innovation and patents) and is leading global assessment of innovation capabilities. His research has been showcased in the global media and he has received several awards including the Light of India Award ‘12 (from Times of India media group) and the Global Innovation Award ’13 (from INNOVEX in Israel) .


Setting the scene

Standards supporting Innovation: the perspectives of a small, highly innovative enterprise

Dr. Jens Albers, CEO of Nanotron (Germany).

Biography  |  Abstract  |   Presentation

Dr Jens AlbersDr. Jens Albers

Jens Albers is CEO and Director of Nanotron Technologies Ltd. and responsible for strategy and management of the company.
Prior to Nanotron end of 2004 he was involved in several US and European companies in electronics, security, and communication technology, with roles including founder, board member and in the executive management. With one of these companies, Multilink Technology Corporation, he achieved a successful IPO at Nasdaq in 2001.
Jens studied electronics and economics and holds a Ph.D. in Electrical Engineering from Ruhr-Universität Bochum.
At present, he is board member of AIM-D and active at DIN and is engaged with automatic identification, security applications, and real-time location systems.

: Standards supporting Innovation: the perpectives of a small, highly innovative enterprise

Real-time location systems are driving emerging innovative global market segments and have been standardized in IEC/ISO 24730. In his presentation, Dr. Albers will present nanotron’s successful IP strategy, which includes patents and standards, and show how standards can support and drive innovation in a small and highly-innovative enterprise.

Standards helping to shape the Smart Grid: the participatory public process to identify applicable standards and priorities for new standardization activities

Dr. George Arnold  Director, Standards Coordination Office, NIST (USA)

Biography  |  Abstract  |   Presentation

Dr. George ArnoldDr. George W. Arnold

Dr. Arnold is the Director of the Standards Coordination Office of the National Institute of Standards and Technology.  Under Arnold’s leadership SCO conducts standards-related research, studies, and programs, and provides knowledge and information services that enable U.S. industry to compete in the global marketplace.

Dr. Arnold joined the National Institute of Standards and Technology (NIST) in 2006 after a 33-year career in the telecommunications and information technology industry.

Prior to directing SCO, Arnold was the National Coordinator for Smart Grid Interoperability and has been responsible for leading the development of standards underpinning the nation’s Smart Grid. In October 2011, Dr. Arnold added an additional role as Director of Cyber Physical Systems in NIST’s Engineering Laboratory (EL).

Dr. Arnold has been a leader in the U.S. and international standards arena. He served as Chairman of the Board of the American National Standards Institute (ANSI), the private, non-profit organization that coordinates the U.S. voluntary standardization and conformity assessment system, from 2003 to 2005. He served as President of the IEEE Standards Association in 2007-2008 and as Vice President-Policy for the International Organization for Standardization (ISO) from 2006-2009 where he was responsible for guiding development of the ISO’s strategic plan.

Dr. Arnold has also been active in industry standardization.  He served as a Vice-President at Lucent Technologies Bell Laboratories where he directed the company’s global standards efforts. His organization played a leading role in the development of international standards for Intelligent Networks and IP-based Next Generation Networks.  His assignments at AT&T Bell Laboratories included network planning, systems engineering, and the application of information technology to automate operations and maintenance of the nationwide telecommunications network.

Dr. Arnold received a Doctor of Engineering Science degree in Electrical Engineering and Computer Science from Columbia University in 1978. He is a Fellow of the IEEE.


: Standards helping to shape the Smart Grid: the participatory public process to identify applicable standards and priorities for new standardization activities

Using the U.S. Smart Grid standards program as a focal point, Dr. George Arnold explores the participatory nature of standards development and the capacity for innovation that standardization activities can  initiate.


Outline of the ISO repository of studies on Standards and Innovation.

10:00 – 10:30

Coffee Break

10:30 – 12:30

Roundtable discussions

Mixing university professors, standards leaders and representatives from industry and government – to confront experiences and discuss forms of cooperation that can bring value to each of the parties.
12:30 - 14:00

Lunch Break

14:00 - 15:00

Session 2: Standards, Strategy and Entrepreneurship

Chair: Dr. Donald R. Deutsch, Vice President, Chief Standards Officer, Oracle Corp.

Many leading universities and business schools throughout the world address the growing need in the job market for trained and competent international business leaders. Executive Education is supposed to provide all the relevant skills practitioners might lack in international business, entrepreneurship and strategy.

Increasingly, schools (such as in engineering) deem business strategy and entrepreneurship skills as important as technical knowledge because the core logic of the technology industry is changing:  It is becoming more interlinked, and standardization often must provide the linkages to make things work.
Standardization plays a significant role in most of these domains, even if it is often neglected or relegated to a narrow technical perspective.


Dr. Donald R. DeutschDr. Donald R. Deutsch

Don Deutsch is Vice President, Chief Standards Officer, for Oracle in Redwood Shores, CA.  He is responsible for coordinating Oracle’s participation in technical standards and consortia forums across all business units and geographies.  He chairs ISO/IEC JTC 1 SC 38, Distributed Application Platforms and Services, the group chartered to develop standards in the areas of web services, Service Oriented Architecture (SOA) and cloud computing. 

Don is a member of the ANSI Board of Directors and the Executive Committee of the Java Community Process.  In addition, he currently serves as:

  • Chair of INCITS DM32 Data Management & Interchange and INCITS DM32.2: Database (SQL); 
  • Vice Chair of the INCITS Executive Board, the US TAG to ISO/IEC JTC 1; and
  • Co-chair of the W3C Patent and Standards Interest Group.

Don earned a BS from Miami University in Oxford, OH, and MBA and doctorate degrees from the University of Maryland, College Park.  ANSI recognized Dr. Deutsch for his leadership of national and international information technology standardization as the 2002 recipient of the Edward Lohse Information Technology Medal.


Setting the scene

A tale of three worlds

Dr. Trond Undheim, Senior Lecturer at the MIT Sloan School of Management (USA) and former Director of Standards Strategy and Policy at Oracle Corporation.

Biography  |  Abstract  |   Presentation

Dr. Trond UndheimDr. Trond Undheim

Trond Undheim, Ph.D., Senior Lecturer at MIT Sloan School of Management & Managing Director, Tautec Consulting.

A Senior Lecturer at MIT Sloan School of Management deeply involved in Action Learning and consulting across industries such as Construction, Healthcare, IT, Oil & Energy, and Pharma, Undheim has strong expertise in strategy, policy/regulation, marketing, and entrepreneurship. His company, Tautec Consulting specializes in facilitating networked relationships to reap strategic value. Undheim has worked with multinational companies such as Fung Group, GDF Suez, Pfizer, and Statoil, with mid-caps and startups in Brazil, China, Colombia, France, Indonesia, Norway, and the US. In a previous role at Oracle Corp., he was the Director of Standards Strategy and Policy, a role largely dedicated to relationship management and business development.

While working for the EU, he led a major digital learning initiative ( and was in charge of benchmarking the economics of e-government across 27+ countries. A serial entrepreneur who has run a business incubator, he has a proven ability to build an organization from scratch and manage strategic initiatives through important growth cycles. The author of Leadership From Below (2008), a book on distributed management, he is an expert on strategy frameworks, action learning, virtual teamwork, knowledge management, cleantech strategy, and e-government. In 2002, he was awarded an interdisciplinary PhD from the Norwegian University of Science and Technology, on the thesis What the Net Can’t do. Undheim speaks six languages and is a frequent public speaker.

: A tale of three worlds

Standardization looks different depending on which of three worlds (government, industry, and, academia) you view it from. From the EU, I know that government wants standards to even the playing field for growth and to create fairness, predictability, effectiveness. From Oracle, I know that industry wants standards to gain temporary competitive advantage and to build to platforms of innovation based on interoperability. From MIT Sloan, I know that academia looks at standards as a strategic device in markets, a lever for business, and an instrument to ensure predictable ROI. All of these are related, but since the vantage point is different, there is necessarily tension in the ecosystem. However, that is not the biggest issue. What is? The fact that standards easily become a specialist’s concern, removed from the broad brush stroke effects it really has. How to change that? By being together, sharing experiences, jokes, stories, facts, statistics with each other and with an eye to the public. The issue is not what each field can bring but what they can bring together. Networked relationships can yield strategic value, but it takes work, discussion, and joint projects, where we challenge each other to be clear, succinct, and, yes, even funny.

A faculty entrepreneur’s experience on the impact of standards in shaping bioplastics’ technology and business

Dr. Ramani Narayan, Distinguished Professor of Chemical Engineering and Materials Science, Michigan State University; Chair of ISO/TC 61 Plastics, SC1 Terminology

Biography  |  Abstract  |   Presentation

Dr. Ramani NarayanDr. Ramani Narayan

Ramani Narayan is University Distinguished Professor in the Department of Chemical Engineering & Materials Science at Michigan State University; email: narayan@; Phone: +1 517 432 0775; 148 refereed publications, 28 patents and successful entrepreneur with commercialized technologies in the bioplastics space.

He has won many awards – named MSU University Distinguished Professor in 2007 -- the highest honor that can be bestowed on a faculty member by the university;  Governor’s Award for commercialization excellence; University Distinguished Faculty Award, Withrow Distinguished Scholar award; Fulbright Distinguished Lectureship Chair at University of Lisbon, Portugal; ASTM International Award of merit and named ASTM Fellow. He is USA technical expert, Chairman, and Convener in several ISO standards committees as well as Chair ASTM committee on biobased products and environmentally degradable plastics (D20.96); Scientific Chair of the Biodegradable Products Institute (BPI), North America and serve on the Board of Directors of several publically traded companies.

: A faculty entrepreneur's experience on the impact of standards in shaping bioplastics' technology and business

Download abstract (with appendixes)

Strategic standards management as a neglected competitive underpinning: Summary of workshops

Dr. Jeffrey Strauss, Associate Director, Center for Technology and Innovation Management (CTIM), Northwestern University.

Biography  |  Abstract  |   Presentation

Dr. Jeffrey StraussDr. Jeffrey Strauss

At Northwestern University for 29 years, Strauss is associate director of the Center for Technology and Innovation Management (CTIM - within the university-wide Buffet Center for International and Comparative Studies) with particular responsibility for activity involving industry. Recent projects include:

  • work with the National Science Foundation (NSF) on business impact of Convergence (the evolving interplay of science-driven technologies such as nanotechnology, biotechnology, information science and cognitive science and related changing social/environmental contexts)
  • initiatives addressing  interrelated impacts of globalization, sustainability and sustainable innovation
  • exploration of ways to integrate scenario planning and modelling in the telecom industry
  • design, development and dissemination of integrated interactive simulations and other teaching materials/models for faculty and corporate trainers teaching about operations in complex and uncertain environments (and conduct of workshops applying these materials)
  •  analysis of the potential disruptive impact of new technologies and trends on US manufacturing.

He is a member of the American National Standards Institute (ANSI) Committee on Education and spearheads NIST supported initiatives to develop teaching modules and exercises, and conduct industry-academic workshops to enhance attention to standards in business and engineering curricula. These focus on introducing standards in their full context of business decisions with particular emphasis on complex systems requiring standards for desired integration and interoperability.

Strauss teaches graduate, undergraduate and continuing education courses related to the above mix of subjects. He has extensive experience in consulting, marketing and multi-national personnel management in a wide range of countries and cultural settings.

: Strategic standards management as a neglected competitive underpinning: Summary of workshops

This presentation reports on insights from 2 workshops conducted by Northwestern University and the multi-university-industry Global Advanced Technology Innovation Consortium (GATIC) under a NIST contract. The objective of the workshops was to upgrade the depth and breadth of recognition and coverage of the growing importance of standards and the potential value from participation in standards development in US firms and educational institutions (particularly business and engineering programs)
To attract and engage managers and faculty new to standards, standards were presented in critical planning and operational decision contexts with industry briefings setting out challenges in target emerging system domains. We succeeded in drawing the desired broad mix of academic and industry participants and stimulated intense discussion.

15:00 - 15:30 Coffee Break
15:30 - 17:30

Roundtable discussions

Mixing university professors, standards leaders and representatives from industry and government – to confront experiences and discuss forms of cooperation that can bring value to each of the parties.

17:30 – 18:45

Guided tour of the Library Jefferson Building

18:45 - 20:30

Cocktail-Dinner Reception


Closure of first day


Thursday 27 June 2013

9:00 - 10:30

Session 3: Feed-back from roundtable discussions

Chair: James E. Matthews, III, , IEC Vice-President, Chairman of the Standardization Management Board, and Director, Technical Standards and Standards Policy, Corning Incorporated.


James E. Matthews, III

Professor Soumitra Dutta Mr Matthews began his three-year term as Chairman of the Standardization Management Board and IEC Vice-President on 1 January 2011. He has worked for Corning Incorporated for more than 31 years. At present, he is Director of worldwide standards engineering activities for multiple business divisions across Corning Incorporated. He was President of the US National Committee until the end of 2010 and serves on the board of the American National Standards Institute (ANSI), which holds the US NC Secretariat. In 2011, he was awarded the Astin-Polk International
Standards Medal by ANSI and in 2012 he received the Leo B. Moore award from the Society for Standards Professionals.

The Chairman of the SMB is an ex officio Vice-President for the duration of his term. The elected person is responsible for the standardization work of the IEC..



Facilitators report in plenary the key points resulting from  the roundable discussions.

Ideally, these should address, for the subject matters investigated, issues such as:

  • Would cooperation with standards organizations help to access data relevant for academic research?
  • Can standards organizations' networks facilitate access to resources to support academic research?
  • Would cooperation with standards organizations help to design/implement new courses matching the needs of specific groups of employers? How to attract potentially interested audiences beyond the traditional reach of management schools (and other schools)?
  • Examples of fruitful contributions from academia to standards development.
  • Ideas re: new approaches to incentive contributions from academics to standards development (e.g. publishing in qualified journals the results of research and studies injecting knowledge into the standards development process) .
10:30 - 11:00

Coffee break

11:00 - 12:30

Session 4: Open discussion and conclusions

Chair: James E. Matthews, III, , IEC Vice-President, Chairman of the Standardization Management Board, and Director, Technical Standards and Standards Policy, Corning Incorporated.


Open discussion


Daniele Gerundino, ISO, Strategic Adviser to the Secretary-General

Bilel Jamoussi, Chief, Study Groups Department, Telecommunication Standardization Bureau (ITU-T)

12:30 - 14:00


Special afternoon session (14:00-16:00)

As a case study in the topics of the Roundtable, the Library of Congress will present and invite discussion on a major shift in the information technology world that library institutions are undergoing.
After building a vast environment (worldwide) of data interchange around a basic standard for data, they are in the process of redefining that standard to be more in synch with the web environment of today.

The initial standard gave birth 40 years ago to computerization of libraries, assisted by innovations that led to the building of large businesses to supply and support the library information industry. The whole industry chain will be affected by this redefinition.

How do you make basic changes so that a new wave of innovation can take place?
How do you develop a new environment that is as standard-based as the old?
How do institutions with shrinking budgets replace systems to take advantage of the changes?
What will the web and linked data environment of the new standards bring to information institutions that will considerably enhance their services to users?
Are there new entrepreneurial opportunities?


Library of Congress Center of Knowledge Plans
Roberta Shaffer, Associate Librarian for Library Services.

The Library Data Exchange Environment: Current Key Standards
Sally McCallum, Chief, Network Development and MARC Standards Office.

Standards Issues in Reshaping and Expanding Data Exchange in a Web-based World
Eric Miller, President, Zepheira, Inc.