Library of Congress, Washington USA

World Standards Cooperation Roundtable
In partnership with ANSI and the Library of Congress

The role of standardization in strategy, innovation and entrepreneurship
Promoting dialogue between leading academic institutions and standards organizations

The Library of Congress, Washington DC, USA, 26-27 June 2013

Today, researchers and decision makers are increasingly aware of the importance of standards in promoting innovation, aiding strategic vision and driving entrepreneurship – and of new synergies between standardization and management in the 21st century. There is much to be gained by increasing dialogue and cooperation between those who train business leaders, and those who develop standards. Yet there are still some leading universities and management schools that have not fully embraced such opportunities.

That is why the World Standards Cooperation, (WSC), established by the International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO) and the International Telecommunication Union (ITU), is pleased to invite you to a roundtable discussion in Washington DC, on 26-27 June 2013, entitled, “The role of standardization in strategy, innovation and entrepreneurship”. This will be a highly interactive gathering of academia, industry strategists, government policy makers and standards executives, aimed at promoting standardization practice, policy, and skills through management education and research.

3 people talking


Why do standards matter?

Standards help promote innovation. Standards make important contributions to technical evolution, facilitate the development of new markets, enable the sharing of investment and risk in developing new technologies and applications, and speed the commercial exploitation of innovative ideas by providing frameworks for patent applications, removing undue proprietary interests and barriers to trade.

Standards aid strategy and entrepreneurship. Many new companies build on standardization as a key component in creating a wide, attractive platform for their products and services. Standards provide choices in developing and disseminating technologies, enable supply chains, ease access to international markets, help companies optimize processes, expedite compliance to regulatory requirements, and promote consumer confidence, sustainability and innovation management.

What is the advantage for universities?

Most universities and business schools recognize that executive education must equip future business leaders in all the skills required to compete effectively in the modern business world – yet standards knowledge is rarely a key component of the entrepreneurship curriculum. It is time for the academic world to build links with standards makers. By attending the WSC Roundtable, deans, professors, researchers and lecturers will benefit from:

  • Interaction with standards organizations in subjects of great relevance to academia
  • Sharing ideas and outline proposals for cooperation between academia and standards organizations
  • Opportunities to help shape new international standards
  • Cooperation with standards organizations to enhance the value of university research and teaching
  • Opportunities to attract interested audiences beyond the traditional reach of management schools
  • New initiatives to help you develop high quality content for academic teaching

Why you should attend

The active participation of all invitees is key to the success of this first WSC gathering of leading academic institutions and standards organizations. You – and your institution – will benefit from ideas, contributions and initiatives for greater collaboration generated during the roundtable. But we need your participation too. Attendance is free of charge and by invitation only.


Download the list of participants


Poster session

Participants are welcome to present ideas, research or activities which they want to share with the rest of the audience, during a "poster session".

Participants can send a 36” x 24” (vertical/portrait) poster in PPT or PDF format (w/all fonts embedded) which will be printed by the organizers and displayed during the poster session. We recommend to keep it simple, use large fonts, visuals/colors, and include contact details.

Participants could also bring directly posters with them as well as communication materials they wish to share.

To send your posters and for information regarding the poster session, please contact Klaus Hatlanek at

Workshop's Steering Committee

  • Daniele Gerundino, ISO, Strategic Adviser to the Secretary-General
  • Deborah Prince, Chair, ANSI Committee on Education, Standards Process Manager at Underwriters Laboratories Inc.
  • Erik Puskar, NIST, Program Manager for Global Standards & Information, Standards Services Group (SSG)
  • Lisa Rajchel, ANSI Senior Director, International Secretariats
  • Jack Sheldon, IEC, Standardization Strategy Manager
  • Trond Undheim, Senior Lecturer at the MIT Sloan School of Management (USA)