5 -6 July 2010
The various dimensions of education about standardization
The objective is to analyze the different types of needs to be met by education about standardization, to provide examples of academic programmes and interest-raising tools targeting such needs, with a view to share experiences and stimulate discussion between “users” and “providers” of education services.
5 July 2010
Morning: Education needs
8:15 – 9:00 Registration
Malcolm Johnson, Director of ITU-T and Tineke M. Egyedi, Chair of ICES
Chair: John Hill, Vice-chair of ICES, Pennsylvania State University, USA
9:15 Kent Baker, Vice President of IPR Policy and Compliance, QUALCOMM Inc.
Claude Breining, Senior Vice President Standardization, and Environment Strategy at Schneider Electric and member of the IEC Market Strategy Board
Thomas Korssell, Managing Director at SEK Svensk Elstandard, the IEC National Committee of Sweden
10:15 – 10:45 Coffee break
10:45 Bernard Dugerdil, Standards & Strategy Senior Manager, Freescale Semiconductor; long-time ITU participant and Board member of several standards organizations
Erik Wijkstrom, Counsellor Trade and Environment Division, World Trade Organization
Leo Lehmann, Senior Technical Expert for Fix and Mobile Networks, OFCOM (Federal Office of Communication, Switzerland) and Vice-Chairman of ITU-T Study Group 13 (Future Networks)
Masami Tanaka, Past President of ISO and Vice-President, Japanese Industrial Standards Committee (JISC)
These speakers will highlight their views on the professional skills in standardization required by specific functions/roles within their respective organizations (e.g. engineers, production and quality managers, process analysts, inspectors, etc.). They will also be asked to offer their view on the need for some general knowledge (i.e. not directly associated with specific job functions) about standards, in particular for managers, in areas such as business strategy, interaction with regulators, societal issues and sustainable development.
12:30 – 14:30 Lunch
Afternoon: Education programmes
Chair: Wilfried Hesser, Chair of Standardization and Technical Drawing, Helmut Schmidt University, Hamburg, Germany
Donggeun Choi (Senior Researcher, International Standards Support Team, Korean Standards Association, KSA) and Henk de Vries (Associate Professor in standardization, Erasmus University, Rotterdam)
15:00 Description of programmes and approaches
Mingshun Song, Dean of the College of Management, Jiliang (Metrology) University, Hangzhou, China
15:20 – 15:50 Coffee break
15:50 Françoise Bousquet, Head of the Normalisation Chair of the Master's degree programme in competitive intelligence, Ecole Internationale des Sciences du Traitement de l'Information, Cergy-Pontoise and Pau, France
John Hill, Vice-chair of ICES, Pennsylvania State University, USA
These speakers, from academic institutions offering programmes/courses covering standards matters with different orientations, will describe the approach followed by their institutes, give examples of courses offered and highlight the relations with the work environment.
17:45 – 20:00 Cocktail Reception
In the open space on the ground floor next to the conference room
Display of books, other materials (e.g. games) on tables, posters providing information on courses and educational initiatives (from academia and standards developing organizations) will be available in the exhibition area next to the conference room. Participants are invited to visit the exhibition area particularly during coffee and lunch breaks and after the closure of the afternoon session.
6 July 2010
Interest-raising educational tools
The objective is to present and discuss educational tools aiming at raising awareness and enriching the education experience.
Morning: Case studies, games and simulations
1. Case studies as teaching material
Chair: Toshiaki Kurokawa, Member of the board of ICES, CSK Fellow at CSK Holdings Corporation, Japan
9:00 Presentation of the International Standardization Case Study Competition for students, co-sponsored by ICES, IEEE and ANSI, Stephen Kwan, San Jose State University, USA
Followed by an open discussion concerning:
the outline of the case studies for the Student Competition – which are to be focused on topics such as sustainability and green harmonization, with a strong international standards/standardization flavor
other initiatives and themes concerning case studies on standards related matters
2. Games and simulations as educational tools
Chair: Tineke M. Egyedi, Delft University of Technology, The Netherlands, Chair of ICES, and President of the European Academy for Standardization (EURAS)
9:40 The Cognitive Science behind Simulation Based Learning: why simulations are the second best way to learn, Roger Schank, President and CEO of Socratic Arts, Professor Emeritus of Computer Science, Education, and Psychology at Northwestern University, USA
10:20 – 10:50 Coffee break
10:50 Experiences with the use of the “Setting Standards” game within US Federal Government, Erik Puskar, Programme Manager, National Institute of Standards and Technology (NIST), USA
11:10 Using the NORA : game to diffuse standards knowledge and use, Hans Goutier,ICTU, IT-architecture advisor to the Dutch Government
11:30 Panel discussion with Roger Schank (Socratic Arts), Renaud di Francesco (Sony, General Manager European Technology Standardization), Erik Puskar (NIST), Arjan Widlak (CEO, United Knowledge) and Hans Goutier (ICTU), to address the following issues:
To what extent does the field of standardization possess the ingredient for developing an exciting game or simulation?
What is the potential of simulations and games as a vehicle for creating interest in and gaining insight into standardization?
12:30 – 14:30 Lunch
Afternoon: Concluding discussions
14:30 Open discussion, moderated by Tineke M. Egyedi, ICES Chair and Daniele Gerundino (on behalf of WSC), with a specific focus on the relations between ICES, national standards bodies and WSC.
Topic 1: To what extent do existing programmes and educational materials meet the needs of stakeholders? What are the key areas for new initiatives?
15:30 – 15:45 Coffee break
15:45 Topic 2: How can the cooperation between academia and standards organizations be extended and further improved?
16:30 Conclusion: Round-up of the discussions and key results
Display of books, other materials (e.g. games) on tables, posters providing information on educational courses and initiatives (from academia and standards developing organizations) will be available in the exhibition area next to the conference room. Participants are invited to visit the exhibition area particularly during coffee and lunch breaks and after the closure of the afternoon session