2. How standards benefit consumers
The prior section gave an introduction to standards and their positive effects on world trade.
This section will describe more specifically the positive benefits of standards for consumers and what consumers expect from standards.
Objectives of Section 2
After completing this section, you should be able to:
- List some criteria on which consumers judge products and services
- Describe some aspects which standards can contain, which help improve a product or service
- Cite five examples of areas where standards have improved consumers' lives

