World Standards Day poster 2006

About the artist : Uri Berkowitz

Uri runs his own graphic design company in London, Design Matters. He specialises in print design, branding and communication through design. Clients range from not-for-profit to family-run businesses and international institutions, which provides him with diverse and interesting projects.

Born in the United Kingdom, Uri spent a period living abroad and now lives in London. He studied design at the London Guildhall University where he specialised in Design Management.

Uri enjoys having a range of challenging jobs on the go at any one time and finds that coming up with new creative ideas still fills him with delight and hope that the next one will come more easily. When approaching any project he tries to get the fullest understanding of what it is all about. He believes that as the end result is always so subjective, it’s much more important to establish client needs rather than client wants, that way work can be judged more objectively.

Uri is passionate about all forms of design, especially cars. In his spare time Uri is a voluntary director of a GB based adult education project.

About this year’s poster

Many people think that standards don’t apply to or don’t help small businesses. However standards do benefit even the smallest business - some apply standards more effectively than others, most apply standards in multiple ways they may not be aware of. The message of this years campaign poster is that - through the use of standards - small business has a giant effect.