Exhibitions
The global exhibition industry is estimated to be worth at least USD 60 billion per year, with more than 30 000 exhibitions, attracting more than 350 million visitors around the world.
In today's global economy, exhibitions provide a unique opportunity for personal contact and are therefore, an excellent way to promote, launch and sell a company’s products and services.
Without a core set of standardized terminology giving clear definitions, there can be misunderstandings between exhibitors and visitors from different countries.
In order to address this problem, ISO has begun developing the first International Standard for exhibition terminology (ISO 25639-1).