Publicizing your ISO 9001:2008 or ISO 14001:2004 certification
Table of contents
- Introduction
- In brief
- ISO's logo
- Be precise !
- Certification, registration and accreditation
- The little difference that means a lot
- Process, not product standards
- Scope of certification
Introduction
Proud
of your organization achieving ISO 9001:2008 or ISO 14001:2004 certification, you now want to communicate
this success to the market place.
The following guidelines will help you to apply good
practice in publicizing, communicating and promoting your certification to stakeholders, including staff,
customers and business partners, and to the general public.
By using ISO’s guidelines, you will avoid the pitfalls of false, misleading or confusing statements in your communications about ISO 9001:2008 or ISO 14001:2004 certification and thus avoid harming the credibility of your organization. If you follow the guidelines, you will be demonstrating the same rigour in your communications about certification as you have done in implementing your ISO 9001:2008 quality management system or ISO 14001:2004 environmental management system.
Who will find it useful ?
The guidelines address the needs of a wide range of potential users :
- Top management
- Quality and environmental managers
- Public relations, marketing and advertising departments – both in-house and external
- Agencies supplying these services
- Graphic designers
- Publishers and journalists
- Accreditation and certifi cation bodies, and management system consultants (who are encouraged to communicate these guidelines to their clients)
- Customers of certified organizations
- Consumer associations who wish to monitor best practice by certified organizations
- Informed members of the public.
News feeds
