How strong is your company's brand? An ISO standard can help tell you
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ISO 10668:2010
Brand valuation -- Requirements for monetary brand valuation
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Abstract
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
