ISO Focus - April 2009

ISO and the Media

ISO Focus, April 2009

Online version

Tools like digital photography, PDF and XML have dramatically transformed the way we communicate, opening up a world of possibility for the media. Minutes after it happens, we can read online about an earthquake hitting a remote part of the world. Today, anyone can witness an event, capture it on video, and post it on the Web to be seen by millions.

Technology is not only tearing down geographical barriers and speeding up communication, but also giving access to a whole new set of players. But none of this would be possible without the International Standards that behind the scenes promote the dissemination of knowledge and facilitate market access to innovative technologies and which, most importantly, ensure interoperability – key for the uptake and use of new technology in a world of continuous and competing developments.

Read all about the significant impact that ISO standards are having on the media in the April issue of ISO Focus, whether a press agency sending real-time news to all corners of the world, a movie studio trying out the latest special effects, a photographer considering which camera to purchase, or even a freelance blogger setting up his Web page.