The ISO Annual Report 2011 even takes a provocative approach, since the report lays down the challenge, "ISO…so what?"
ISO Secretary-General Rob Steele comments: "The conventional annual report focuses on the importance of the organization and what it does. The ISO Annual Report 2011 tries something different, inviting the reader: 'Imagine it's already 31 December 2012 – for you to agree that ISO has done a great job, what would it have had to do for you?'"
To provide an idea of the potential of ISO standards to benefit users, this annual report focuses not on what ISO has to say about itself, but on what a selection of the users, customers and stakeholders of ISO standards had to say in 2011. They come from both public and private sectors, and include experts who participate in the development of ISO standards.
Examples come from users and stakeholders from organizations large and small, and from highly varied activities including biometrics, IT cabling, smart cards, dentistry, retail, building, event management, energy, textiles and materials, automotive, space, electronics and aerospace. They also include comments by the Director-General (2002-2011) of the United Nations Office in Geneva, Switzerland, and by the Director General of the World Trade Organization reinforcing the importance of ISO’s work and the huge value of an open, transparent, inclusive and consensus-building process to develop and publish ISO’s standards.
Rob Steele adds: "I hope the ISO Annual Report 2011 makes stimulating reading and will act as an eye opener to the contributions that ISO International Standards make to meeting the challenges facing the international community."