What links a brand's reputation, a railway sleeper and a telecommunications network? While these things may seem very different, according to experts working on a new International Standard they can all be seen as assets creating value for a company and can therefore be managed in similar ways.
Many ISO standards support the objectives of the International Day of Persons with Disabilities, held every year on 3 December by the United Nations. The day aims to increase awareness and understanding of disability issues and trends, and to mobilize support for practical action at all levels by, with and for persons with disabilities.
A group of artists has turned to their drawing boards, claiming it is time we redefine the iconic stick figure on a wheelchair that denotes accessibility to make it more active and empowering. This raises issues for ISO. Should we listen to these voices and rethink our time-tested standard, or do we stick to our guns and leave things as they are?