9. Marketing et promotion ISO

(Le descriptif des cours est disponible en anglais uniquement)

Description

The course gives an introduction and practical training on the marketing and sales of International Standards and other ISO deliverables. The course is designed for marketing and sales officers of ISO member bodies, correspondent members and their staff. It may also be of interest to communication officers and their staff, as well as to the management in general of national standards bodies.

Objectives

The course aims to develop skills to understand :

• The ISO system in general and the role of the ISO/CS in particular
• Marketing in general and marketing in the ISO system in particular
• Basic policies governing marketing in the ISO system
• The importance of copyright and the protection of ISO’s intellectual property
• ISO POCOSA 2005 ISO Policies and Procedures for Copyright, Copyright Exploitation Rights and Sales of ISO Publications
• The product mix, including the use of the ISOSTD server
• The price mix, including the pricing structure, royalties and retrocessions
• The place mix
• The promotion mix, including the use of the ISO Marketing and Communication Web site.

Duration

Three days